How to Get More Leads for Your Towing Business

How to Get More Leads for Your Towing Business

Running a towing business means being ready to help people at their most stressful moments—but being ready isn’t enough. If the phone isn’t ringing, your trucks aren’t rolling. Whether you’re just starting out or looking to grow, generating consistent, high-quality leads is the key to building a successful towing business. In this guide, we’ll show you how to get more leads and keep your schedule full.

1. Optimize Your Google Business Profile

Your Google Business Profile (formerly Google My Business) is one of your most powerful tools. It allows your towing company to appear in local search results and Google Maps when people search for services like "towing near me."

Tips to optimize:

• Claim and verify your listing.

• Add accurate business information (name, phone, address, hours).

• Upload high-quality photos of your trucks and team.

• Collect and respond to customer reviews.

• Use relevant keywords in your description (e.g., “24-hour towing in [Your City]”).

2. Invest in Local SEO

When someone’s stranded on the side of the road, they’re searching for a local solution. Local SEO helps your website appear in organic (non-paid) search results.

Local SEO must-dos:

• Create a mobile-friendly website.

• Include local keywords like “emergency towing [City]” on your pages.

• Add schema markup for local businesses.

• Build citations on online directories like Yelp, BBB, and Yellow Pages.

3. Use Pay-Per-Click (PPC) Advertising

Google Ads can put your business at the top of search results almost instantly. This is especially effective in emergency services where customers are ready to call immediately.

For towing PPC success:

• Target high-intent keywords like “tow truck now” or “car broke down help.”

• Use location targeting to focus on your service area.

• Include a click-to-call extension for easy access on mobile.

• Monitor and optimize campaigns regularly.

4. Get Listed on Tow-Specific Lead Platforms

Some platforms specialize in generating leads for towing companies. Examples include:

• HONK

• Urgent.ly

• AAA (if you’re eligible)

• Allstate Roadside

These platforms connect you with stranded drivers in real time, often for a fee or commission. They can be a good supplement to your direct marketing efforts.

5. Use Social Media to Build Trust

While social media won’t usually generate emergency leads directly, it builds brand awareness and trust in your local community.

Post ideas for social media:

• Customer success stories or testimonials.

• Tips on what to do when your car breaks down.

• Behind-the-scenes videos of your team in action.

• Community events or sponsorships.

Consistency and authenticity go a long way here.

6. Start a Referral Program

Your best leads often come from word of mouth. Reward past customers or local auto shops for referring your business.

Ways to structure a referral program:

• Offer a $10 gas card or discount on future service.

• Provide exclusive perks to auto repair shops that send you regular business.

• Send follow-up texts or emails asking for referrals after a job is complete.

7. Use Call Tracking and Lead Management Tools

If you’re investing in marketing, you need to know what’s working. Tools like CallRail, Service Fusion, or Towbook help you track calls, manage leads, and analyze performance.

With these tools, you can:

• See which campaigns are generating the most calls.

• Record and review calls to improve service quality.

• Automatically follow up with missed calls or texts.

8. Partner with Local Businesses

Build strategic relationships with:

• Auto repair shops

• Tire stores

• Body shops

• Used car dealers

These businesses regularly encounter drivers who need tows. Offer a commission or reciprocal referrals to make the partnership valuable for both sides.

Final Thoughts

Growing your towing business isn’t just about having the best equipment or being available 24/7—it’s about making sure people can find you when they need help. By combining local SEO, online advertising, strategic partnerships, and solid follow-up systems, you’ll stay ahead of the competition and keep the leads flowing.

Need help getting more towing leads? Whether you need a high-converting website, Google Ads management, or complete lead generation services, we specialize in growing towing and roadside assistance businesses. Contact us today to start getting more calls.