How to Get More Roadside Assistance Calls A Marketing Guide

How to Get More Roadside Assistance Calls: A Marketing Guide

Let’s be real—running a roadside assistance business isn’t just about jump-starts, lockouts, and tire changes. It’s about staying busy, keeping your phone ringing, and standing out in a competitive market.

So, how do you actually get more roadside assistance calls?

Welcome to your no-fluff, straight-to-the-point marketing guide—brought to you by Roadside Genius, where we help operators like you grow smarter, faster, and more profitably.

How to Get More Roadside Assistance Calls: A Marketing Guide

🚨 Step 1: Show Up Where People Are Searching

When someone’s locked out or stuck on the side of the road, they’re not scrolling through Instagram—they’re Googling.

That means you need to show up in search results.

✅ What to focus on:

• Google Business Profile (formerly Google My Business):

  • Add photos of your truck, your services, and your team.

  • Collect 5-star reviews (ask every happy customer).

  • Keep your hours and service areas updated.

• Local SEO (Search Engine Optimization):

  • Make sure your website is optimized for keywords like “roadside assistance near me” or “lockout service in [your city].”

👉 Want this done for you? That’s exactly what we do at Roadside Genius.

📲 Step 2: Use Social Media the Right Way

No, you don’t need to go viral. You just need to be visible.

Post content that shows what you do, how you help, and why people can trust you. Think:

• Photos of lockouts, tire changes, jump-starts in action

• Quick car tips or safety tips

• Positive customer shout-outs

• Specials or service area updates

💡 Bonus Tip:

Boost your best posts for just $5–$10 a day to get in front of local drivers.

📞 Step 3: Run Targeted Google Ads

Google Ads can drive calls right now—if they’re set up correctly.

Imagine someone typing: “dead battery help near me” or "car unlock service in [your city]”

A well-placed ad puts you at the top, ready to save the day.

What makes a good roadside ad?

• Call-only campaigns (so people call you directly)

• Geo-targeted for your exact service area

• Compelling, clear copy with a phone number front and center

👉 Not sure how to set it up? Let Roadside Genius handle it for you.

🛠️ Step 4: Build a Professional Website

Your website is your 24/7 salesman. It should be:

• Fast

• Mobile-friendly

• Easy to call or request service

Include your services, coverage area, testimonials, and contact options.

Must-have pages:

• Home

• Services (towing, jump-starts, lockouts, etc.)

• Service area

• Contact

• Reviews

👉 If your site looks outdated or takes 5 seconds to load, you’re losing business. We build clean, high-converting websites that get your phone ringing.

🤝 Step 5: Network with Local Businesses

Build relationships with:

• Auto repair shops

• Car dealerships

• Apartment complexes

• Property managers

Drop off business cards, introduce yourself, and offer referral commissions if it makes sense.

🧠 Step 6: Track What’s Working (and Cut What’s Not)

You don’t need to be on every platform—you just need to know what works.

At Roadside Genius, we help you track:

• Where your calls are coming from

• Which ads are converting

• What customers are searching to find you

This helps you focus your time and budget where it actually matters.

🔥 Ready to Get More Calls?

At Roadside Genius, we specialize in helping roadside assistance and towing businesses:

• Build optimized websites

• Rank on Google Maps

• Get found with targeted ads

• Create local brand recognition

• And most importantly: get more calls

Whether you’re just getting started or looking to level up, we’ve got the tools, experience, and marketing muscle to get it done.

Final Thought:Marketing doesn’t have to be complicated. But it does have to be consistent.Show up where your customers are. Stay top of mind. And make it easy for them to call you.

You keep them on the road—we’ll keep the calls coming.