How Small Businesses Can Win More Roadside and Towing Leads 🚛 How Small Businesses Can Win More Roadside and Towing Leads Running a roadside assistance or towing company isn't just about having reliable trucks and skilled technicians anymore. Today's customers find help through Google searches, online reviews, maps, and mobile devices. If your business isn't visible when someone searches for emergency roadside assistance, you're losing calls to competitors every single day.