From Technician to CEO: How to Build a Roadside Assistance Brand That Dominates Your City From Technician to CEO: How to Build a Roadside Assistance Brand That Dominates Your City 🚨🚗 Most roadside assistance businesses don’t fail because of a lack of skill they fail because they never evolve beyond the truck. Every city is full of talented technicians who work long hours, answer emergency calls at all times, and still struggle to grow. Meanwhile, a few roadside companies se