What to Post on Facebook & Instagram to Get More Towing Customers

If you own a towing or roadside assistance business and you're not posting consistently on Facebook and Instagram—you’re leaving money on the table.

Your next tow call could literally come from a simple post showing your truck in action or a quick tip about battery jump-starts. But the key is knowing what to post and how to do it the right way.

Here at Roadside Genius, we help towing business owners just like you grow their online presence and get more calls. So let’s break down the best kinds of posts to turn your social media into a customer-generating machine. What to Post on Facebook & Instagram to Get More Towing Customers

1. Behind-the-Scenes Photos & Videos

📸 People love to see the real day-to-day action. Show your truck loading a vehicle, changing a tire, or pulling someone out of a ditch.

Why it works: It builds trust. Customers want to see you're out there, doing the work, and know you’re reliable.

2. Emergency Tips & Car Care Advice

💡 Share helpful info like:

What to do if your car breaks down on the highway
How to jump-start your battery safely
When to replace your tires

Why it works: It positions you as the local expert, and when people need help—they’ll remember you.

👉 Pro Tip: Use Canva to make quick, branded graphics with your logo and phone number on them.

3. Customer Testimonials

🎤 If a customer says “thank you” or leaves a great review, turn it into a post!

Why it works: Word-of-mouth is powerful. Seeing someone else had a great experience gives others the confidence to call you.

👉 Pro Tip: Ask your customer if they’d be cool with a quick photo next to the truck for a shout-out.

4. Local Community Shout-Outs

🏡 Support a local event, congratulate a high school football team, or share weather alerts.

Why it works: It makes your business feel connected to the community—not just another company.

👉 Pro Tip: Tag local businesses and towns to increase your post's reach.

5. Special Offers or Discounts

🎁 If you’re running a limited-time deal on tows, lockouts, or jump-starts—POST IT!

Why it works: Everyone loves a deal. It also gives people a reason to share your post.

👉 Pro Tip: Use urgency in your wording: “🚨 10% Off All Lockouts This Weekend Only – Call Now!”

6. Before & After Photos

Show a stuck car and then the successful recovery. Or a dead battery turned into a running vehicle.

Why it works: Visual proof that you know what you’re doing.

👉 Pro Tip: Use a carousel (multiple photos in one post) to show the full story.

7. Introduce Yourself and Your Team

👋 Post a photo of yourself or your drivers and introduce them with a fun fact.

Why it works: People like doing business with people they feel they know.

👉 Pro Tip: Write it like you’re talking to a friend: “Hey, I’m Mike. I started this company with just one truck and a dream…”

Bonus: Let Roadside Genius Handle It for You

We get it—you’re busy answering calls, changing tires, and pulling cars off the road. That’s where Roadside Genius comes in.

✅ We help towing and roadside assistance businesses:

Build high-converting websites
Get found on Google
Run targeted social media campaigns
And most importantly—get more calls

If you’re ready to get your phones ringing and grow your business the smart way, let’s talk.

What to Post on Facebook & Instagram to Get More Towing Customers