How to Handle Difficult Customers and Protect Your Business Reputation How to Handle Difficult Customers and Protect Your Business Reputation 🚗🛠️ In the roadside assistance industry, customer emotions can escalate quickly. Drivers are often stranded on highways, stuck in unsafe locations, dealing with flat tires, dead batteries, lockouts, accidents, or towing emergencies. These stressful situations can lead to frustration, impatience, and sometimes even aggressive behavior.