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🚗 How to Increase Calls For Your Roadside Assistance Business and Make More Money with Google Ads💰
- Roadside Genius
- 17 hours ago
- 4 min read
If you run a roadside assistance business, you already know one thing: every call means money. When a driver is stranded with a flat tire, dead battery, or needs a tow, they don’t scroll through social media—they go straight to Google.
That’s why Google Ads is one of the most powerful tools you can use to grow your roadside assistance business fast. When used correctly, it puts your phone number in front of customers exactly when they need help.
Let’s break down how you can increase calls, get more clients, and make more money using Google Ads and how to increase calls to your roadside assistance business with google ads.
🔍 Why Google Ads Works Perfectly for Roadside Assistance Business
Roadside assistance is an emergency service. People searching are ready to call right now.
Common high-intent searches include:
“Roadside assistance near me”
“Towing service 24/7”
“Car broke down help”
“Flat tire service near me”
With Google Ads, your business appears at the top of search results, before competitors, websites, or directories.
👉 More visibility = more calls = more money
📞 How to Increase Calls For your Roadside Assistance Business with Google Ads
Unlike other advertising methods, Google Ads lets you focus only on calls, not just clicks.
Best Ad Types for Roadside Assistance:
✅ Call-Only Ads – Mobile users can call you instantly.
✅ Search Ads with Call Extensions – Your phone number shows directly on Google.
✅ Local Service Targeting – Reach drivers near your service area.
When someone’s car breaks down, they won’t fill out a form—they’ll tap and call.
📍 Target Only the Customers You Can give Roadside Assistance
One of the biggest advantages of Google Ads is location targeting.
You can:
Show ads only in specific cities or ZIP codes
Target a radius around your business
Exclude areas you don’t serve
This means no wasted money on people you can’t help.
✍️ Ad Copy That Makes People Call You First
Your ads must focus on urgency, trust, and speed.
🔥Types of Roadside Assistance:
“🚨 24/7 Roadside Assistance – Call Now”
“Stuck on the Road? Fast Help in Minutes”
“Affordable Towing Near You – Call Now”
“Licensed & Insured Roadside Help”
Strong words like Now, Fast, 24/7, and Emergency make a big difference.
📱 Landing Pages That Convert Clicks Into Cash
If your ad sends people to a website, it must be optimized for calls.
Your page should include:
📞 Click-to-call phone number at the top
🛠️ Clear list of services (towing, jump start, lockout, fuel delivery)
⭐ Reviews and testimonials
⏱️ Fast loading speed on mobile
Remember: the goal is not traffic—the goal is calls.
📊 Business Without Google Ads vs Business With Google Ads
Here’s a simple comparison to show the power of Google Ads:
🚫 Without Google Ads | ✅ With Google Ads |
Depends on referrals only | Constant flow of new calls 📞 |
Customers find competitors first | Your business shows at the top of Google 🔝 |
Slow growth | Fast, scalable growth 🚀 |
Misses emergency searches | Captures high-intent customers 🔥 |
Unpredictable income | More consistent monthly revenue 💰 |
👉 Google Ads helps you control how many customers you get.
💡 Focus on High-Profit Services
Not all roadside services pay the same.
With Google Ads, you can create separate campaigns for:
🚛 Emergency towing
🔋 Battery jump starts
🔑 Lockout services
🚚 Long-distance towing
🏢 Commercial & fleet services
This lets you invest more money into ads that bring higher profits.
🚫 Stop Wasting Money with Negative Keywords
Negative keywords block unwanted searches like:
“Free roadside assistance”
“AAA membership”
“DIY car repair”
“Tow truck jobs”
This keeps your ads focused on real paying customers.
📈 Track Calls and Scale What Works
Tracking is key to making Google Ads profitable.
You should track:
☎️ Number of calls
⏱️ Call duration
💵 Cost per call
Once you see what works:
Increase budget on winning ads
Pause low-performing keywords
Expand to nearby cities
🏁 Final Thoughts
Google Ads can completely change your roadside assistance business.
Instead of waiting for referrals or hoping customers find you, Google Ads puts your business in front of drivers exactly when they need help.
More visibility ➜ More calls ➜ More clients ➜ More money 💰🚗
If you want to grow faster, smarter, and more consistently, Google Ads isn’t optional anymore—it’s essential.
🚨 Ready to Get More Roadside Calls?
If you’re serious about increasing calls for your roadside assistance or towing business, Google Ads is the fastest way to do it. Stop guessing, stop wasting money, and start getting calls from real customers who need help right now.
Get The OG Bundle Designed To Grow Your Roadside Bizz.
Get Towing Leads For Your Towing Business.
Get Roadside Assistance Leads For Your Roadside Service Business.
👉 Book a call with Roadside Genius today and let us build and manage a Google Ads system designed to bring you consistent, high-quality roadside calls.
Want To Learn More?
Take the Roadside Genius Business Course and learn how to start and grow your business like I did.
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