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How to Make Money Doing Roadside Assistance
- Roadside Genius
- 5 days ago
- 3 min read
How to Make Money Doing Roadside Assistance
The roadside assistance industry has exploded over the last decade — and it’s not slowing down anytime soon. With millions of drivers hitting the road daily, breakdowns, lockouts, flat tires, and dead batteries happen everywhere.
The good news? You don’t need a tow truck, a large fleet, or years of experience to start making money. With the right strategy, roadside assistance can become a full-time business or a profitable side hustle.
Why Roadside Assistance Is a Profitable Business
Roadside assistance works because it solves an urgent problem. When someone is stranded, they need help immediately — and they are willing to pay for fast service.
Beyond high demand, the business offers:
Low startup costs
Fast payment
Flexible hours
Services needed in every city
Repeat customers + referrals
Services You Can Offer
You don’t have to offer everything. Start with what you can handle:
Common Roadside Services
✔ Lockout service✔ Flat tire change / patch & plug✔ Spare tire installation✔ Jumpstarts✔ Fuel delivery✔ Battery installation✔ Winch outs✔ Light-duty towing (if available)
Offer 2–3 services to begin, then expand as you earn more money.
Tools & Equipment You Need
You don’t need a tow truck to get started — just reliable tools:
Basic equipment list:
Jump starter or jumper cables
Tire jack & lug wrench
Portable air compressor
Lockout kit
Gas cans
Safety vest & cones
Basic hand tools
Smartphone with Google Maps
Startup costs can be as low as $300–$1,500 depending on tools and vehicle.
Where the Money Comes From
Roadside assistance businesses make money by charging:
Per service (example: $50–$150)
Mileage fees
After-hours or emergency rates
Membership plans
Repeat business contracts
Insurance & motor club payouts (optional)
Most calls average $60–$100 for a 10–20 minute job. Complete 6 calls per day → $300–$600/day Work 25 days/month → $7,500–$15,000/month
How to Get Customers
This is where most people fail — not because they’re bad workers, but because they stay invisible.
Best Ways to Get Roadside Calls
🚗 Google Business Profile (MUST have)Show up when people search “roadside assistance near me.”
📱 Facebook Marketplace & Local Groups Post services daily and respond fast.
🌐 Business Website A simple, mobile-friendly site builds credibility and shows up in local search.
⭐ Customer Reviews Ask every customer to leave a review — it builds trust and boosts ranking.
🤝 Partnerships Team up with:
Auto shops
Used car dealerships
Uber/Lyft drivers
Apartment communities
Tow companies
🆘 Motor Clubs (Optional)Contracting with AAA, Allstate, and Agero can provide steady calls — but lower pay.Great for beginners learning the ropes.
Pricing Smart = Bigger Profits
Don’t undercharge just to “get calls.”You’re offering emergency help, not charity.
Tips:
Add after-hours pricing
Charge mileage outside city limits
Bundle multiple services when possible
Offer membership or monthly roadside plans
Customer Experience = More Money
People remember how you treat them. Provide:
Fast response
Polite communication
Clear pricing
Professional appearance
Happy customers turn into:
Positive reviews
Repeat calls
Word-of-mouth referrals
Scaling Your Roadside Business
Once you’re making steady money, consider:
Hiring drivers
Running multiple trucks
Offering towing
Selling used tires
Expanding into mobile mechanic services
Dispatching calls to subcontractors
The ultimate goal: work on the business, not in the business.
Final Thoughts
Roadside assistance is one of the easiest service businesses to start — and one of the fastest ways to make consistent cash.
Whether it’s a part-time hustle or your pathway to full-time entrepreneurship, the steps are simple:
Get tools
Offer services
Market aggressively
Answer the phone
Deliver great service
Do that consistently, and you’ll make money every single day.
🚨 Want More Roadside Assistance Calls Fast?
If you’re ready to grow your towing or roadside service business, Google Ads is the fastest way to bring in new customers. Skip the guesswork, stop overspending, and start getting real calls from drivers who need help right now.
Get The OG Bundle Designed To Grow Your Roadside Bizz.
Get Towing Leads For Your Towing Business.
Get Roadside Assistance Leads For Your Roadside Service Business.
👉 Book a call with Roadside Genius today and let us build and manage a Google Ads system designed to bring you consistent, high-quality roadside calls.
Want To Learn More?
Take the Roadside Genius Business Course and learn how to start and grow your business like I did.
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